I have been an admirer of Guy Kawasaki for over 20 years, since I first saw him in person at a local Macintosh user group back in his Apple days. I liked the way Guy talks straight without any of what he calls “bull shiitake.” I remember reading and using some of Guy’s Guerilla marketing techniques articles way back in the 90′s. So when I got a chance to get a free copy of his book “Reality Check” in return for clicking some buttons that told me I would be tweeting ads for Alltop, Guy’s newest online venture, I was all over it. That’s me being transparent and admitting I did not pay for the book. I did not make a promise to review it, however. I’m doing that because I want to.
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